Why Magento?

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.

Magento Freatures

Site Management

• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
• Web Services API for easy integration between Magento and any third-party application
•  Google Website Optimizer Integration for A/B and Multivariate Testing

Catalog Management

• Batch Import and Export of catalog
• Google Base Integration
• Downloadable/Digital Products
• Advanced Pricing Rules and support for Special Prices (see marketing tools)

Analytics and Reporting

• Admin Dashboard for Report Overview
• Abandoned Shopping Cart Report
• Best Customers Report by Total and Number of Orders

Marketing Promotions and Tools

• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories
• Catalog Promotional Pricing

Search Engine Optimization

• Google Site Map
• URL Rewrites give full control of URL's
• Meta-information for products and categories

Checkout

• One-Page Checkout
• Checkout without account/Guest Checkout
• Shipping to multiple addresses in one order

Shipping

• Shipping to multiple addresses in one order
• Multiple shipments per order
• Free Shipping

Payment

• Payment Extensions Available through Magento Connect
• Configurable to authorize and charge, or authorize only and charge on creation of invoices

Catalog Browsing

• Products in Categories
• Product comparisons
• Product Reviews

Product Browsing

• Multiple Images Per Product
• Product Image Zoom-in Capability

Mobile Commerce

• iPhone Optimized

International Support

• Multi-Lingual
• Support for Multiple Currencies

Customer Accounts

• Re-orders from account
• Downloadable Products
• Recently ordered items